Posts tagged with "soap"



04. October 2021
Late 1920s metal sign from the MOFBA collection: Lever's Hygiene Medical Soap sold here
When British Lever Brothers launched Lifebuoy soap in 1894, it was with a mission to ‘make cleanliness commonplace’. This was important because in Victorian England infectious diseases were the number one cause of death. Lifebuoy came to the rescue with an effective antibacterial soap which was affordable and widely available. The company first entered China in 1911 when the newly created 'Lever Brothers China' (LBC) took over from treaty port agents the distribution of Lever Brothers soap...
23. August 2021
25. June 2021
Some time after 1913 independent competitors Crosfields, Brunner Mond & Price's Candle Company founded The China Soap & Candle Company, Shanghai; it was cheaper to manufacture in Shanghai than ship from Liverpool. In 1919 Lever purchased Gossages & Crosfields from Brunner Mond and resolved the competitive altercation. A new Lever company was formed in Shanghai as “The China Soap Company” and it’s factory was built in 1923 in Yangpoo District’s No. 2310 Yangtzepoo Road. The...
22. June 2021
More background on the China Soap Company here.
11. January 2021
After several endeavors in the salts and copper industry the British entrepreneur William Gossage founded the The Gossage Soap Company in 1850. After a first success with silicated soap, the company faced a first threat in 1884 – Lever Brother’s Sunlight Soap. The new Sunlight was a technical and commercial novelty. Gossage's response was to produce their own similar soap, also wrapped, branded and advertised. This was 'Gossage’s Magical Soap', whose logo included a wizard and mystical...
10. February 2020
15. November 2019
Celebrity endorsements and Key Opinion Leaders are all the rage in China's modern advertising and e-commerce market. Yet few consumers and marketers actually know who almost 100 years ago came up with the idea of using stars to promote a specific brand. LUX soap was founded by the firm Lever Brothers, now known as Unilever, in 1899. Marketed as a laundry product for over 20 years, only in 1924, the company conducted a contest that led them to a very interesting finding: women were using LUX as...