02. August 2021
As early as 1869, Vacuum Oil used a stylized red gargoyle to advertise petroleum-based lubricants for horse-drawn carriages and steam engines and to promote its Mobiloil brand. The flying red horse was first used by Vacuum Oil in South Africa in 1911 and in 1931 the red Pegasus – a symbol of speed and power – was adopted as its U.S. trademark. The Pegasus remains among the most recognized corporate symbols in American petroleum history. This January 1937 map featuring the two iconic brand...
26. July 2021
19. July 2021
12. July 2021
08. July 2021
05. July 2021
The International Dispensary was one of the most important drug and medical supply organizations in China. It was established 1907 in Shanghai by among others Mr. How Zai-Fong, who was also the founder of the Commercial Press.
30. June 2021
28. June 2021
25. June 2021
Some time after 1913 independent competitors Crosfields, Brunner Mond & Price's Candle Company founded The China Soap & Candle Company, Shanghai; it was cheaper to manufacture in Shanghai than ship from Liverpool. In 1919 Lever purchased Gossages & Crosfields from Brunner Mond and resolved the competitive altercation. A new Lever company was formed in Shanghai as “The China Soap Company” and it’s factory was built in 1923 in Yangpoo District’s No. 2310 Yangtzepoo Road. The...
21. June 2021
Wing-On is an Australian-Hongkongnese retail group founded in 1897 and 1907 respectively. It expanded to Shanghai in 1918. Until it was nationalized in 1966, Wing On's Shanghai branch was one of the "four great department stores" of Shanghai. Depicted is a 1940s edition of their monthly customer magazine featuring latest news, merchandise and a wide array of brand adverts.

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