About The M.O.F.B.A. 關于我們


Carl Crow's pioneering 1937 book on the 400mil Chinese consumer market
Carl Crow's pioneering 1937 book on the 400mil Chinese consumer market

The "Little Museum Of Foreign Brand Advertising In The R.O.C." - or "民國中外廣告微博物館" in Chinese - is a private and non-profit collection in Shanghai, China. It showcases the captivating history of Western brands advertising & selling to Chinese consumers during the Golden Age of the First Republic of China 1912 to 1948.

 

Visit our blog (or Instagram) for weekly featured exhibits from our collection and their fascinating backstories.

Gallery 圖片集


Arranging a Visit 僅限預約


1938 Y.M.C.A. visitors map of Shanghai
1938 Y.M.C.A. visitors map of Shanghai

Access to our collection is by appointment only. Admission is free and a guided tour for up to 8 visitors is included.

 

Opening Hours are Mondays to Fridays 10am to 5PM. Kindly schedule a visit one week in advance.

Book an appointment with MOFBA using SetMore