The "Little Museum Of Foreign Brand Advertising In The R.O.C." - or "民國中外廣告微博物館" in Chinese - is a private and non-profit collection in Shanghai, China. It showcases the captivating history of international brands advertising & selling to Chinese consumers during the Golden Age of the First Republic of China 1912 to 1949.

Visit our blog, Twitter or Instagram, for weekly featured exhibits from our collection of China commercial history and their fascinating backstories.

Access to our collection is by appointment only. Admission is free and a guided tour for up to 8 visitors is included. Opening hours are Mondays to Fridays 10am to 5PM. Kindly schedule a visit one week in advance. 

Visits are currently not available.