The "Little Museum Of Foreign Brand Advertising In The R.O.C." - or "民國中外廣告微博物館" in Chinese - is a private and non-profit collection in Shanghai, China. It showcases the captivating history of Western brands advertising & selling to Chinese consumers during the Golden Age of the First Republic of China 1912 to 1948.

Visit our blog (or Instagram) for weekly featured exhibits from our collection and their fascinating backstories.

Access to our collection is by appointment only. Admission is free and a guided tour for up to 8 visitors is included.

Opening Hours are Mondays to Fridays 10am to 5PM. Kindly schedule a visit one week in advance.