Posts tagged with "brochure"



14. November 2022
Chinese version of the ca. 1925 "Quaker Oats Book of Health" written by C. Houston Goudiss. Most likely localized by Carl Crow Inc. From the MOFBA collection
The Quaker Oats trademark was registered in 1877 by Henry Seymour, an Ohio milling company owner. In 1901 his former company was merged with several other producers under the newly formed Quaker Oats Company, founded by Henry Parsons Crowell, and soon started to sell its products internationally through global distribution networks. In 1908, Quaker Oats introduced the first in a series of cookie recipes on the box and the iconic cylindrical package made its first appearance in 1915.
13. December 2021
American Express was started in 1850 as an express mail business in Buffalo, New York. In 1857, the company started its expansion in the area of financial services by launching a money order business to compete with the United States Post Office's money orders. The American Express Traveler's Cheques were launched in 1891 and established American Express as a truly international company. It also acted as passenger agency for all type of bookings including for tourist trips such as with hotel...
31. May 2021
Another unique little piece of commercial and economic history during the Shanghai foreign concessions "Solitary Island" period - still managed by the Shanghai Municipal Council and the French authorities respectively, but surrounded by Japanese military forces. Supply from the Shanghai hinterlands was heavily restricted by the Japanese and left the concession's population with mostly overseas imported goods at increasingly high prices: In fact from 1939 to 1941 prices practically doubled as...
19. April 2021
24. October 2019
Very nice example of early branded content marketing to drive consumer education and engagement: A 1930's Nestlé Lactogen baby care guidebook for young Chinese mothers. The Lactogen brand was first introduced in 1919 and Nestlés history in China goes back to 1908 when it opened it's first distribution office in Shanghai.
09. September 2019