Posts tagged with "pin-up"



08. November 2023
Rare Lever Brothers Chinese advertising poster for Sunlight Soap with matching original bar of soap. Painted by Hang Zhiying (杭樨英). From the MOFBA collection.
If you look closely you will discover, that not only do we have this very rare 1930s Chinese Lever Brothers advertisement in our collection, but also an original matching soap bar, just as depicted on the poster. The company was once the largest soap producer in China and its traces remain visible in the country to this day. We have retold its 150-year long history, internationally and in the Middle Kingdom specifically across multiple posts in the past: Lever's Health Soap still sold here The...
31. July 2023
1930s Chinese Coca-Cola print advertisement by Watson's. From the MOFBA collection.
08. July 2023
1928 Chinese calendar poster for Beacon (海燈牌) cigarettes from A. Lopato & Sons (老巴奪父子) in Harbin. It wishes a Happy New Year (恭贺新禧), was illustrated by famous artist Xiezhiguang (谢之光) and printed by the Commercial Press. From the MOFBA collection.
This intriguing 1928 calendar poster, advertising the „Beacon” cigarette brand, was not only created by the most versatile Chinese commercial artist of the 20th century, but also leads us to explore the story of the first and largest foreign-founded tobacco manufacturer in China.
12. June 2023
A 1927 Chinese advertising poster for Palmolive, by Hang Zhiying. From the MOFBA collection.
This rare 1927 Palmolive poster from our collection, not only stems from a very short-lived period of the brand, but was also designed by the most prolific commercial artist of Republican China. Follow along for a deep-dive into this golden age of Chinese advertising.
08. May 2023
A 1930s Chinese All-Star advertisements of the most famous OMEGA watches celebrity endorsers. From the MOFBA collection.
Omega watches have a close to 130-year long history in China and since the Roaring Twenties have relied heavily on Chinese celebrity endorsements. For this week’s post about an artifact from our collection we are asking you for help identifying all the glamorous icons featured in this all-star ad. But first a quick background on the famous luxury watch brand. In 1848 a young watchmaker named Luis Brandt opened a workshop called “La Generale Watch Co” in the small Swiss village of La...
10. April 2023
 A rare 1917 Chinese calendar poster advertisement for State Express 555 cigarettes. From the MOFBA collection.
This exceptionally rare 1917 calendar poster for State Express 555 cigarettes from our collection, tells the unlikely story of a Western brand that, with one simple trick, became a top-seller in China and was even endorsed by the country’s most notorious “influencer” … State Express were luxury cigarettes manufactured in the United Kingdom by the Ardath Tobacco Company. The brand was founded in London in 1896 by tobacco merchant Sir Albert Levy (1864–1937).
27. February 2023
Metal advertising sign for Allenburys (爱兰百利) No. 71 throat pastilles ( 第七十一号喉症糖, 消毒润喉), the models long, rolled back hair, with a section of bangs and the art deco style of the illustration dates it to the mid-1920s. From the MOFBA collection.
This beautiful mid-1920s Art Deco style advertisement sign for Allenburys tells the astonishing story of the once wealthiest foreign family of Old Shanghai. They were highly esteemed, with numerous schools, two streets, an office building, and even a coffee house named after them. Yet, their name has almost been forgotten, if it weren’t for the rare artefacts that sometimes still show up in the antique markets and the few remnants of their legacy strewn across the vanishing old city.
30. January 2023
1920s Doan's Ointment advertisement (兜安氏皮膏病新篇) in Foster-McClellan's Chinese customer magazine. Illustration by 叔达. From the MOFBA museum.
A lovely and innocent Chinese girl in 1920s fashion, advertising a skin medication by Foster-McClellan in Shanghai. A check in the historic “List of American firms at Shanghai” by the US consul identifies the company as “importers of patent medicines”. What dark secrets could this fair facade possibly mask?
12. December 2022
J.S. Fry & Son's 1927 Chinese Calendar Poster Advertising. From the MOFBA collection
A sophisticated Old Shanghai lady relaxing with a bite of Fry’s chocolate at her country home. Her bamboo flute (or is it maybe an opium pipe?) close beside her. What in 1927 may have sounded like an intriguing value proposition for J.S. Fry & Son’s in the Middle Kingdom, turned out to be nothing but a pipe dream…. Joseph Fry from Bristol, England started making chocolate around 1759. After several changes of name and ownership, the business became J. S. Fry & Sons in 1822. In...
10. October 2022
A stunning Chinese “My Dear” post-war color ad from 1946 with a voluptuous brunette bombshell on the beach, modelled after the prevalent 1940s US pin-up style popularized for and by the G.I.’s overseas. From the MOFBA collection.
My Dear, or Měilì (美丽牌) meaning “beautiful” in Chinese, was the most popular Chinese cigarette brand out of Shanghai during Republican China. Since its inception it was famous for the attractive, confident and modern “new women” featured in its advertisements, ubiquitous across billboards, magazines and newspapers. Its Chinese slogan 有美皆备,无丽不臻 literally means “everyone wants the beauty because without beauty there is no completeness” but in more creative...

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