Posts tagged with "FMCG"



09. August 2021
25. June 2021
Some time after 1913 independent competitors Crosfields, Brunner Mond & Price's Candle Company founded The China Soap & Candle Company, Shanghai; it was cheaper to manufacture in Shanghai than ship from Liverpool. In 1919 Lever purchased Gossages & Crosfields from Brunner Mond and resolved the competitive altercation. A new Lever company was formed in Shanghai as “The China Soap Company” and it’s factory was built in 1923 in Yangpoo District’s No. 2310 Yangtzepoo Road. The...
14. June 2021
Taken from the book "Food Facts" published by The Shanghai Times. J.A. Folger & Co. was established 1850 in San Francisco as Wm. H. Bovee & Co and was the first coffee brand to offer roasted and ground coffee ready for brewing. Procter & Gamble acquired Folger's in 1963 and during that time became the number one coffee brand in America. The "Agent for China", Getz Bros. mentioned in the ad was also founded in the 1850s in California by Joseph and Max Getz. By the 1870s, the brothers...
31. May 2021
Another unique little piece of commercial and economic history during the Shanghai foreign concessions "Solitary Island" period - still managed by the Shanghai Municipal Council and the French authorities respectively, but surrounded by Japanese military forces. Supply from the Shanghai hinterlands was heavily restricted by the Japanese and left the concession's population with mostly overseas imported goods at increasingly high prices: In fact from 1939 to 1941 prices practically doubled as...
11. January 2021
After several endeavors in the salts and copper industry the British entrepreneur William Gossage founded the The Gossage Soap Company in 1850. After a first success with silicated soap, the company faced a first threat in 1884 – Lever Brother’s Sunlight Soap. The new Sunlight was a technical and commercial novelty. Gossage's response was to produce their own similar soap, also wrapped, branded and advertised. This was 'Gossage’s Magical Soap', whose logo included a wizard and mystical...
29. June 2020
17. January 2020
Gail Borden invented the process to create condensed milk in 1853. Nestlé licenced the product and in 1874 "EAGLE Sweetened Condensed Milk by assignment of the Borden company", was the first brand ever to be trademarked and sold in China by Nestlé. A Nestlé sales office was later opened in Shanghai in 1908.
15. November 2019
Celebrity endorsements and Key Opinion Leaders are all the rage in China's modern advertising and e-commerce market. Yet few consumers and marketers actually know who almost 100 years ago came up with the idea of using stars to promote a specific brand. LUX soap was founded by the firm Lever Brothers, now known as Unilever, in 1899. Marketed as a laundry product for over 20 years, only in 1924, the company conducted a contest that led them to a very interesting finding: women were using LUX as...
08. November 2019
The Royal Baking Powder Company was one of the largest producers of baking powder in the US. It was started by brothers Joseph Christoffel and Cornelius Nevius Hoagland in 1866. The brothers noticed that the baking powder they were making did not bring in much revenue and suffered from competition because the product was easy and cheap to produce. They therefore decided to name their powder the Royal Baking Powder, and to sink a huge sum into an advertising campaign. Soon the company was...
24. October 2019
Very nice example of early branded content marketing to drive consumer education and engagement: A 1930's Nestlé Lactogen baby care guidebook for young Chinese mothers. The Lactogen brand was first introduced in 1919 and Nestlés history in China goes back to 1908 when it opened it's first distribution office in Shanghai.

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