1946 Chinese advertisement for Eng Aun Tong Tiger Balm

1946 Shanghai magazine ad for Eng Aun Tong Tiger Balm. From the MOFBA collection.
1946 Shanghai magazine ad for Eng Aun Tong Tiger Balm. From the MOFBA collection.

This 1946 Shanghai magazine ad for Eng Aun Tong features a puzzling key visual - we certainly don't recommend using Tiger Balm as a sunscreen...

 

The well-known heat rub was created in the 1870s by a Chinese herbalist in Burma. His sons took over the company in 1908 and developed it into a highly successful business empire which exported to China, Japan, and across Southeast Asia.

 

In 1920 the headquarter was moved to Singapore where it continues to be manufactured to this day.

Write a comment

Comments: 0