Posts tagged with "girl"



09. May 2022
Illustration titled  "The Teachings of Western Civilisation", from the 1938 numbered and autographed book "Maskee" by Friedrich Schiff. From the MOFBA collection.
11. April 2022
Cycle brand cigarettes Chinese "beautiful girl" advertising poster. From the MOFBA collection
The Cycle brand was created in the early 1900s during the days of the American Bicycle Boom - a no-brainer for Big Tobacco to associate itself with the corresponding health benefits. In China Cycle was distributed by Enterprise Tobacco Co, Ltd. (和泰烟有限公司), part of the British American Tobacco (BAT) cigarette behemoth. The Chinese name is a direct translation using the now old-fashioned term 自由车, which translates to any sort of bike but comes with a nice spin as the literal...
01. February 2022
Happy Chinese New Year from the M.O.F.B.A.! 恭贺新禧! Brought to you by BASF Indanthrene - the bluest of blue since 1901.
03. January 2022
1940s Swann's Spearmint Chewing Gum advertising poster, from the MOFBA collection
First launched in 1934 the brand was produced and advertised by the O.C. Swann Chewing Gum Co. in Shanghai and distributed by 'Linson & Company' as sole agents. The mastermind behind O.C. Swann Co. (Chinese name 大通行) was in fact Chinese food entrepreneur Lin Shengfu (林笙甫) - founder of the notorious Start's Chocolate shop opened on 751 Bubbling Well Road in 1932. The inspiration for his chewing gum brand Swann's was undoubtedly of questionable origin: the design and color scheme...
20. December 2021
29. November 2021
1925 Shanghai calendar poster advertising for Sun-Maid raisins created by Carl Crow from the MOFBA collection
With community support, the California Associated Raisin Company was established in 1912 and membership comprised 85 percent of the state’s raisin growers. In 1915, the brand name Sun-Maid, coined by advertising executive E.A. Berg, was launched. Sun-Maid began developing raisin markets in Asia in 1918, and by 1922 had set up offices in Japan and China, where it immediately became a hugely popular brand. While raisins were considered to be commonly available foodstuffs by Americans, they were...
20. September 2021
21. June 2021
Wing-On is an Australian-Hongkongnese retail group founded in 1897 and 1907 respectively. It expanded to Shanghai in 1918. Until it was nationalized in 1966, Wing On's Shanghai branch was one of the "four great department stores" of Shanghai. Depicted is a 1940s edition of their monthly customer magazine featuring latest news, merchandise and a wide array of brand adverts.
14. June 2021
Taken from the book "Food Facts" published by The Shanghai Times. J.A. Folger & Co. was established 1850 in San Francisco as Wm. H. Bovee & Co and was the first coffee brand to offer roasted and ground coffee ready for brewing. Procter & Gamble acquired Folger's in 1963 and during that time became the number one coffee brand in America. The "Agent for China", Getz Bros. mentioned in the ad was also founded in the 1850s in California by Joseph and Max Getz. By the 1870s, the brothers...
07. June 2021

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