Posts tagged with "print"



13. July 2020
29. June 2020
01. March 2020
10. February 2020
17. January 2020
Gail Borden invented the process to create condensed milk in 1853. Nestlé licenced the product and in 1874 "EAGLE Sweetened Condensed Milk by assignment of the Borden company", was the first brand ever to be trademarked and sold in China by Nestlé. A Nestlé sales office was later opened in Shanghai in 1908.
19. December 2019
06. December 2019
The Texas Fuel Company – later renamed to Texaco - was founded in 1901 in Beaumont, Texas. For many years, Texaco was the only company selling gasoline under the same brand name in all 50 US states, as well as Canada, making it the most truly national brand among its competitors. Texaco also entered in a joint venture with Caltex and sold products under that name around the world. On October 15 2000, the owner of Caltex, Chevron acquired Texaco in a deal valued at $45 billion, creating the...
28. November 2019
In 1851, Ernst Christian Friedrich Schering opened a pharmacy in Berlin and in 1871 it was formally converted to a manufacturing plant and incorporated as Schering AG. Schering's business in China has a history of nearly 120 years. It’s first subsidiary was established in 1922 in Shanghai but Schering's products were sold in China through distributors as early as 1885. After closure of the company in 1945, Schering re-entered China in 1992 and at present has three locations established. Since...
20. November 2019
W.D. & H.O. Wills was a British tobacco importer and manufacturer formed in Bristol, England. It was the first UK company to mass-produce cigarettes. The company was founded in 1786 and went by various names before 1830 when it became W.D. & H.O. Wills. It is also known for having pioneered the use of cigarette cards within their packaging. The “Pirate” brand entered the Chinese market in 1891 and marked the earliest introduction of a foreign cigarette brand in China. After 1902 the...
15. November 2019
Celebrity endorsements and Key Opinion Leaders are all the rage in China's modern advertising and e-commerce market. Yet few consumers and marketers actually know who almost 100 years ago came up with the idea of using stars to promote a specific brand. LUX soap was founded by the firm Lever Brothers, now known as Unilever, in 1899. Marketed as a laundry product for over 20 years, only in 1924, the company conducted a contest that led them to a very interesting finding: women were using LUX as...

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