Posts tagged with "model"



07. November 2022
In November 2022 the Chinese government issued new regulations for celebrity related advertising. Among others the updated rules prohibit celebrity endorsements of medicines, off-campus education and – finally - tobacco. What sounds fairly reasonable for today’s standards actually took the authorities over a century to crack down on: the practice of Chinese singers and movie stars unscrupulously peddling cigarettes goes back to the early 20th century and, as we will see, sometimes even with...
24. October 2022
Sweetie chewing gum ad by Shanghai Henningsen Produce Company featuring Liang Saizhu (梁赛珠), one of the 3 famous Liang sisters. From the MOFBA collection.
In 1848 John B. Curtis from Maine developed the first commercial chewing gum, inspired by American Indians who chewed resin made from the sap of spruce trees. The product innovation soon became popular across the USA and beyond. Already in 1890, we find a first mention of chewing gum being available for Christmas season in the International Settlement of Shanghai from American trading firm Mustard & Co. But it took another 20 years before mass-marketing to a wider Chinese audience would...
10. October 2022
A stunning Chinese “My Dear” post-war color ad from 1946 with a voluptuous brunette bombshell on the beach, modelled after the prevalent 1940s US pin-up style popularized for and by the G.I.’s overseas. From the MOFBA collection.
My Dear, or Měilì (美丽牌) meaning “beautiful” in Chinese, was the most popular Chinese cigarette brand out of Shanghai during Republican China. Since its inception it was famous for the attractive, confident and modern “new women” featured in its advertisements, ubiquitous across billboards, magazines and newspapers. Its Chinese slogan 有美皆备,无丽不臻 literally means “everyone wants the beauty because without beauty there is no completeness” but in more creative...
27. June 2022
A 1930s Agfa Film Wallet in art-deco design by Mackenzie Sports Co. Shanghai. Mackenzie Sports was a mid-1930s sports store in Shanghai, offering a wide range of sports equipment such as for tennis and boxing, and seemingly also offered photo development services. The shop was owned by R. Nymphius, an active tennis player in the local leagues of the time himself.