13. October 2023

This 1946 Shanghai magazine ad for Eng Aun Tong features a puzzling key visual - we certainly don't recommend using Tiger Balm as a sunscreen... The well-known heat rub was created in the 1870s by a Chinese herbalist in Burma. His sons took over the company in 1908 and developed it into a highly successful business empire which exported to China, Japan, and across Southeast Asia. In 1920 the headquarter was moved to Singapore where it continues to be manufactured to this day.

02. January 2023

As gorgeous and innocent looking this “Honey Soap” advertising poster featuring Chinese actress Li Lili is, it actually tells the story of several dark episodes from China’s marketing and entertainment history.

12. December 2022

A sophisticated Old Shanghai lady relaxing with a bite of Fry’s chocolate at her country home. Her bamboo flute (or is it maybe an opium pipe?) close beside her. What in 1927 may have sounded like an intriguing value proposition for J.S. Fry & Son’s in the Middle Kingdom, turned out to be nothing but a pipe dream…. Joseph Fry from Bristol, England started making chocolate around 1759. After several changes of name and ownership, the business became J. S. Fry & Sons in 1822. In...

07. November 2022

In November 2022 the Chinese government issued new regulations for celebrity related advertising. Among others the updated rules prohibit celebrity endorsements of medicines, off-campus education and – finally - tobacco. What sounds fairly reasonable for today’s standards actually took the authorities over a century to crack down on: the practice of Chinese singers and movie stars unscrupulously peddling cigarettes goes back to the early 20th century and, as we will see, sometimes even with...

24. October 2022

In 1848 John B. Curtis from Maine developed the first commercial chewing gum, inspired by American Indians who chewed resin made from the sap of spruce trees. The product innovation soon became popular across the USA and beyond. Already in 1890, we find a first mention of chewing gum being available for Christmas season in the International Settlement of Shanghai from American trading firm Mustard & Co. But it took another 20 years before mass-marketing to a wider Chinese audience would...

10. October 2022

My Dear, or Měilì (美丽牌) meaning “beautiful” in Chinese, was the most popular Chinese cigarette brand out of Shanghai during Republican China. Since its inception it was famous for the attractive, confident and modern “new women” featured in its advertisements, ubiquitous across billboards, magazines and newspapers. Its Chinese slogan 有美皆备，无丽不臻 literally means “everyone wants the beauty because without beauty there is no completeness” but in more creative...

27. June 2022

A 1930s Agfa Film Wallet in art-deco design by Mackenzie Sports Co. Shanghai. Mackenzie Sports was a mid-1930s sports store in Shanghai, offering a wide range of sports equipment such as for tennis and boxing, and seemingly also offered photo development services. The shop was owned by R. Nymphius, an active tennis player in the local leagues of the time himself.