Posts tagged with "marketing"



10. February 2024
Happy Chinese New Year 2024 from the MOFBA & Pirate Cigarettes!
24. December 2023
Cover of the Mei Foo Shield magazine, Shanghai, December 1925. From the MOFBA collection.
The Mei Foo Shield was the "monthly magazine published by the Standard Oil Company of New York in the interests of its Far Eastern Staff". More on SOCONY in our previous article here.
13. December 2023
Vintage metal advertising calendar from India for EWO Beer, brewed in Shanghai China. From the MOFBA collection.
This EWO promotional calendar from our collection tells the story of a beer once brewed in China & exported around the world incl to India. Yet it also contains a touch of false advertising which tragically leads us to one of the most sardonic murder cases of Old Shanghai.
08. December 2023
1920s trade card for LUX soap with a motif from the classic Chinese novel "Dream of the Red Chamber". From the MOFBA collection.
LUX soap was the first brand in the world to use celebrities as endorsers. This 1920s Chinese trade card from our collection though shows, that before capitalizing on the grandeur and allure of Hollywood it relied of more classical motifs, but which were no less juicy... LUX soap was created by the firm Lever Brothers, now known as Unilever, in 1899. Marketed as a laundry product for over 20 years, only in the 1920s, the company conducted a contest that led them to a very interesting...
01. December 2023
Original vintage Bayer Chinese advertising poster for Aspirin and Tonicum from 1938 featuring Liang Saishan. From the MOFBA collection.
This advertising poster from our collection tells of an incredible streak of bad luck for the German pharma giant Bayer during a both glamorous and troublesome period of history in the Middle Kingdom.
24. November 2023
Ca. 1910 luggage label from the Astor House Hotel in Shanghai, China. From the MOFBA collection. Luggage labels were an ideal form of advertising and were stuck on to the hard surfaces of trunks and suitcases by the porters.
The Astor House Hotel was once the oldest and most reputable establishment in Shanghai, but in 1910 an unthinkable crime occurred at one of the most famous hotels of the world, that almost tarnished its reputation forever. Items acquired by us in the USA help solve the century-old mystery...
16. November 2023
Shanghai U.B. Beer branded ash tray, ca. 1930s. From the MOFBA collection.
For for information on Old Shanghai's largest & longest-standing beer brand please visit our previous blog post here.
30. October 2023
Halloween Special! Here's how foreign brands and local businesses advertised for the celebration in Shanghai in October 1938. Clippings from an original North-China Daily News paper in the MOFBA collection.
25. October 2023
A bottle of COCK-CHOP worm tables. From the MOFBA collection.
The bottle indicates that it was a private label product created for the Danish trading firm Jebsen & Co. (捷成洋行), which is one of the few old China trading firms, so called “Hongs”, that is still active today. More on the company in our previous blog post here.
19. October 2023
Ca. 1930s advertisement poster for Sun-Maid Raisins in China. From the MOFBA collection.
For more on the history of Sun-Maid Raisins in China please visit our previous blog post here.

Show more