Posts tagged with "marketing"



05. October 2020
1930s advertisement poster by Japanese skincare brand "Rolling" (珞玲牌化粧品) together with matching original products. Incl. a spelling mistake of the manufacturers Name T. Matsumoto Co.. Little is known about the company except that it was from Osaka and that it's China head office was in Harbin, then part of the Empire of Manchuria.
28. September 2020
From the middle of the 19th century, preventing dangerous diseases caused by polluted water, such as typhus or cholera, was a great concern to many people, not only in Vienna. Only few households had a guaranteed supply of clean water. One was in danger despite or perhaps especially because of having an own well. The pollution increased as the population grew and the first supply networks did not suffice in the least. In 1873, the first spring water line supplied pure water to many Viennese...
13. July 2020
29. June 2020
01. March 2020
17. January 2020
Gail Borden invented the process to create condensed milk in 1853. Nestlé licenced the product and in 1874 "EAGLE Sweetened Condensed Milk by assignment of the Borden company", was the first brand ever to be trademarked and sold in China by Nestlé. A Nestlé sales office was later opened in Shanghai in 1908.
19. December 2019
08. November 2019
The Royal Baking Powder Company was one of the largest producers of baking powder in the US. It was started by brothers Joseph Christoffel and Cornelius Nevius Hoagland in 1866. The brothers noticed that the baking powder they were making did not bring in much revenue and suffered from competition because the product was easy and cheap to produce. They therefore decided to name their powder the Royal Baking Powder, and to sink a huge sum into an advertising campaign. Soon the company was...
24. October 2019
Very nice example of early branded content marketing to drive consumer education and engagement: A 1930's Nestlé Lactogen baby care guidebook for young Chinese mothers. The Lactogen brand was first introduced in 1919 and Nestlés history in China goes back to 1908 when it opened it's first distribution office in Shanghai.
15. October 2019
Quaker Oats was founded in 1877 and has been active in China since the early 20th century. In 2001 the company was bought by PepsiCo and in 2015 opened it's first local manufacturing facility in Beijing.