Posts tagged with "advertising"



22. June 2022
If you’ve read Paul French‘s excellent book City of Devils you of course heard of famous Shanghai slot machine king “Jack” E.T. Riley. Jack was known to have been a longtime supporter of the Marines, and they in turn helped save his butt more than once. What, to our knowledge, previously was not known is that before joining spirits merchant Gande, Price & Co in late 1933 (where his “commercial record was above reproach”), Jack gave it a shot on his own to distribute U.B.C. –...
20. June 2022
A beautiful (and unopened!) art-deco design tea tin of "Selected Tea" by the Sincere Co. Shanghai. Sincere was the first Chinese-owned department store in Shanghai, opened in 1917. It was also the first of the "4 Big Department Stores" of Old Shanghai, followed by the Wing-On, the Sun Sun and the Sun. The relentless competition between them spurred modern retail innovations throughout the 1920s, 30s and 40s, such as in this case consumer packaged goods under "Sincere's" own private label brand...
06. June 2022
A kerosene lamp branded by Lockwood Bros, Pampa, Sheffield and Shanghai Rex & Co (公发英行 - "Kung-Fah" ). From the MOFBA collection.
30. May 2022
Vintage Chinese Pei-Heng's "Hand Bird Brand" (擒雕牌) enamel advertising sign. From the MOFBA collection
The Eagle Brand can be traced to 1856, when Gail Borden introduced condensed milk as the flagship product of his newly formed dairy company. In Asia the brand was licensed by the Nestlé and Anglo-Swiss Condensed Milk Company and, in 1874, became the first registered trademark in the then-British colony of Hong Kong. On the mainland the "Fēiyīng" (飞鹰) brand was protected by a “proclamation issued by the Taotai in the ninth moon of the thirtieths year of Kuang Hsü”, meaning the...
15. May 2022
The iconic image of the most "Well known Sword Juggler in Shanghai City". On top the trained eye will notice a poster for Japanese brand “The Ikatsu” (胃活及人像). The gastrointestinal medicine brand was created in 1899 in Osaka by Shintendo Yamada Anmin Pharmacy - a precursor company of Japanese Rohto Pharmaceutical (ロート製薬), which exists to this day.
14. May 2022
For what kind of product might this mysterious trademark be, that appears to show tablet PC's from outerspace orbiting the earth? From our 1933 Chinese Trademark directory.
11. May 2022
Advertisement calendar posters were the most important of the many forms of visual advertisement in China. They were introduced from the West and printed in glowing color lithography. These calendars posters, known in China as yuefenpai, were directed primarily at Chinese, not Western, customers. Most often, calendar images supplied by printers had little or no connection with the product or service being retailed. They were produced with an abundance of different pictures to appeal to a range...
09. May 2022
Illustration titled  "The Teachings of Western Civilisation", from the 1938 numbered and autographed book "Maskee" by Friedrich Schiff. From the MOFBA collection.
02. May 2022
Vintage 1940s Chinese Ever-Ready Razors (老人头牌 ) advertisement. From the MOFBA collection
The American Safety Razor Company was a personal care brand founded in 1906 by a merger of the Gem Cutlery Company & Ever-Ready and was a principal competitor to Gillette for over a century. The Ever-Ready brand had been created in 1905 and razors were continued to be sold under that name until the early 1960s.
25. April 2022
Large Chinese Bayer Aspirin & Gardan vintage enamel advertising thermometer. From the MOFBA collection.

Show more