Posts tagged with "qipao"



17. March 2024
Original ca. 1940 BASF / I.G. Farben Chinese advertising poster for Indanthrene dye featuring actress Nancy Chan. From the MOFBA collection.
This gorgeous 1940s advertising poster for Indanthrene dye from our collection, features acclaimed Chinese actress Nancy Chan. It also tells the story of a chemical innovation from Germany that deeply influenced the popularization of the iconic Cheongsam or Qipao dress in China. The Badische Anilin- und Sodafabrik, better known as BASF, was founded in Mannheim, Germany in 1865 and had already been actively marketing and selling its “Indigo Pure” dyes in China since 1885.
18. September 2023
1929 Chinese calendar poster advertisement for Pond's Vanishing Cream, illustrated by Zhāng Díhán (张荻寒). From the MOFBA collection.
This 1929 Pond’s advertisement calendar is not only one of the most stunning pieces in our collection, but also an important artefact of China’s modern social history. The beauty brand and its ad agency, Carl Crow Inc., were instrumental in creating the archetypal “Modern Girl” whose image prevails in Chinese popular and commercial culture to this day. Here is the back story of what made it so iconic.
12. June 2023
A 1927 Chinese advertising poster for Palmolive, by Hang Zhiying. From the MOFBA collection.
This rare 1927 Palmolive poster from our collection, not only stems from a very short-lived period of the brand, but was also designed by the most prolific commercial artist of Republican China. Follow along for a deep-dive into this golden age of Chinese advertising.
08. May 2023
A 1930s Chinese All-Star advertisements of the most famous OMEGA watches celebrity endorsers. From the MOFBA collection.
Omega watches have a close to 130-year long history in China and since the Roaring Twenties have relied heavily on Chinese celebrity endorsements. For this week’s post about an artifact from our collection we are asking you for help identifying all the glamorous icons featured in this all-star ad. But first a quick background on the famous luxury watch brand. In 1848 a young watchmaker named Luis Brandt opened a workshop called “La Generale Watch Co” in the small Swiss village of La...
07. August 2022
Yuen Kiang cigarettes advertising poster by Taiyuan Jinhua Cigarette Factory. From the MOFBA collection
In the autumn of 1930, the national government of Shanxi province established the Jinhua Cigarette Factory (晋华卷烟厂) in the city of Taiyuan by merging several smaller private tobacco producers. The state-owned enterprise produced cigarettes throughout the 1930s until November 1937, when the Japanese army occupied Taiyuan and took over the operations. It remained active under the name “No 13 Factory” until the end of the Second Sino-Japanese War after which it was nationalized again...
08. March 2022
Chinese Bayer advertisement referencing the iconic advertisement poster, from the MOFBA collection
The 1930s marked the first “Golden Period” of Chinese cinema and catapulted its key performers to superstardom. In 1933, the newspaper Star Daily conducted China's first public poll for the most popular movie stars with Hu Die “Butterfly” Wu (胡蝶) as the runaway winner with 21,334 votes, more than twice as many as the first runner-up Chen Yumei, and almost three times the votes her friend Ruan Lingyu (阮玲玉) received. Hu Die was crowned China's first "Movie Queen", but Ruan...
24. January 2022
Tobralco was a fabrics brand by British company Tootal Broadhurst Lee Co, which was founded 1799 in Manchester. In 1918 a research department was established, which carried out early work on creating crease resistant fabric. The company was notable for its early use of brand names and was a leader in the field of selling direct to retailers. By 1939, the firm had spinning, weaving and yarn dyeing factories across England and 5 branches overseas. Additionally the company had agencies throughout...
26. July 2021
05. July 2021
The International Dispensary (五洲大药房) was one of the most important drug and medical supply organizations in China. It was established 1907 in Shanghai as joint-venture by among others Mr. How Zai-Fong, who was also the founder of the Commercial Press and magnate Hwang Chu-Chiu (黄楚九 / Huang Chujiu), owner of the Great Eastern Dispensary (中法大药房).