Posts tagged with "design"



08. July 2023
1928 Chinese calendar poster for Beacon (海燈牌) cigarettes from A. Lopato & Sons (老巴奪父子) in Harbin. It wishes a Happy New Year (恭贺新禧), was illustrated by famous artist Xiezhiguang (谢之光) and printed by the Commercial Press. From the MOFBA collection.
This intriguing 1928 calendar poster, advertising the „Beacon” cigarette brand, was not only created by the most versatile Chinese commercial artist of the 20th century, but also leads us to explore the story of the first and largest foreign-founded tobacco manufacturer in China.
12. June 2023
A 1927 Chinese advertising poster for Palmolive, by Hang Zhiying. From the MOFBA collection.
This rare 1927 Palmolive poster from our collection, not only stems from a very short-lived period of the brand, but was also designed by the most prolific commercial artist of Republican China. Follow along for a deep-dive into this golden age of Chinese advertising.
23. January 2023
A.S. Watson 1916 Chinese Calendar Poster Advertisement by Feng Runzhi. From the MOFBA collection.
Happy Chinese New Year! This rare A.S. Watsons advertisement from our collection not only has a peculiar design around the auspicious character 康 (health), but tells the origin story and evolution of the famous Chinese calendar posters which were in fact pioneered by Watsons in the 1880s together with a second British firm.
17. October 2022
-“Gee, honey look there’s a dragon in the sky!” -“Yay!” A classic example on how symbolism in marketing differs between the West and East-Asian countries. While in the culture of the former dragons are depicted as evil, in China they are traditionally seen as friendly and the bringers of good luck. A fact the historic Yutai flash light factory (裕泰电筒厂) from Shanghai cleverly used for its “Dragon head” brand (龙头牌).
10. October 2022
A stunning Chinese “My Dear” post-war color ad from 1946 with a voluptuous brunette bombshell on the beach, modelled after the prevalent 1940s US pin-up style popularized for and by the G.I.’s overseas. From the MOFBA collection.
My Dear, or Měilì (美丽牌) meaning “beautiful” in Chinese, was the most popular Chinese cigarette brand out of Shanghai during Republican China. Since its inception it was famous for the attractive, confident and modern “new women” featured in its advertisements, ubiquitous across billboards, magazines and newspapers. Its Chinese slogan 有美皆备,无丽不臻 literally means “everyone wants the beauty because without beauty there is no completeness” but in more creative...
14. August 2022
1930s Silk hosiery box with film-noir style cover illustration. From the MOFBA collection
A stunning illustration on this vintage box by the Chinese “Healthy” Pure Silk Hosiery brand (健美牌). The voyeuristic perspective and dramatic interaction of light and shadow is reminiscent of American realist painter Edward Hoppers art. Even more intriguingly though, the lady’s thin long eyebrows and her short hairstyle with romantic waves undoubtedly dates the image to the 1930s, while the low-key black and white setting in an inner-city apartment with Venetian blinds is much more...
27. June 2022
A 1930s Agfa Film Wallet in art-deco design by Mackenzie Sports Co. Shanghai. Mackenzie Sports was a mid-1930s sports store in Shanghai, offering a wide range of sports equipment such as for tennis and boxing, and seemingly also offered photo development services. The shop was owned by R. Nymphius, an active tennis player in the local leagues of the time himself.
20. June 2022
A beautiful (and unopened!) art-deco design tea tin of "Selected Tea" by the Sincere Co. Shanghai. Sincere was the first Chinese-owned department store in Shanghai, opened in 1917. It was also the first of the "4 Big Department Stores" of Old Shanghai, followed by the Wing-On, the Sun Sun and the Sun. The relentless competition between them spurred modern retail innovations throughout the 1920s, 30s and 40s, such as in this case consumer packaged goods under "Sincere's" own private label brand...
25. December 2021
24. December 2021

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