01. March 2021

    1939 My Dear Cigarettes newspaper ad

    "No non-sense woman" My Dear cigarettes newspaper ad from the MOFBA collection
    "No non-sense woman" My Dear cigarettes newspaper ad from the MOFBA collection

    The My Dear, or Měilì (美丽牌) cigarettes brand by Hwa Ching Tobacco (华成烟草股份有限公司) was famous for its advertisements depicting modern Chinese girls, often alone and frequently assertive, exhibiting an individuality and independence missing from the traditional pictorial genre. A Chinese version of the Mae West-style no-nonsense female - the epitome of the modern Shanghai lass.

    Tags: #vintage, #historic, #history, #museum, #advertising, #advertisement, #ad, #china, #chinese, #marketing, #antique, #exhibition, #collection, #design, #brand, #branding, #designinspirations, #vintagegraphics, #vintagedesign, #retro, #cigarettes, #smoking, #shanghai, #logo, #packaging, #trademark, #artdeco, #oldshanghai, #automobile, #car, #tobacco

    Write a comment

    Comments: 0

    Contact 聯繫我們