Posts tagged with "retro"



09. May 2022
Illustration titled  "The Teachings of Western Civilisation", from the 1938 numbered and autographed book "Maskee" by Friedrich Schiff. From the MOFBA collection.
02. May 2022
Vintage 1940s Chinese Ever-Ready Razors (老人头牌 ) advertisement. From the MOFBA collection
The American Safety Razor Company was a personal care brand founded in 1906 by a merger of the Gem Cutlery Company & Ever-Ready and was a principal competitor to Gillette for over a century. The Ever-Ready brand had been created in 1905 and razors were continued to be sold under that name until the early 1960s.
08. March 2022
Chinese Bayer advertisement referencing the iconic advertisement poster, from the MOFBA collection
The 1930s marked the first “Golden Period” of Chinese cinema and catapulted its key performers to superstardom. In 1933, the newspaper Star Daily conducted China's first public poll for the most popular movie stars with Hu Die “Butterfly” Wu (胡蝶) as the runaway winner with 21,334 votes, more than twice as many as the first runner-up Chen Yumei, and almost three times the votes her friend Ruan Lingyu (阮玲玉) received. Hu Die was crowned China's first "Movie Queen", but Ruan...
01. February 2022
Happy Chinese New Year from the M.O.F.B.A.! 恭贺新禧! Brought to you by BASF Indanthrene - the bluest of blue since 1901.
03. January 2022
1940s Swann's Spearmint Chewing Gum advertising poster, from the MOFBA collection
First launched in 1934 the brand was produced and advertised by the O.C. Swann Chewing Gum Co. in Shanghai and distributed by 'Linson & Company' as sole agents. The mastermind behind O.C. Swann Co. (Chinese name 大通行) was in fact Chinese food entrepreneur Lin Shengfu (林笙甫) - founder of the notorious Start's Chocolate shop opened on 751 Bubbling Well Road in 1932. The inspiration for his chewing gum brand Swann's was undoubtedly of questionable origin: the design and color scheme...
26. December 2021
25. December 2021
24. December 2021
29. November 2021
1925 Shanghai calendar poster advertising for Sun-Maid raisins created by Carl Crow from the MOFBA collection
With community support, the California Associated Raisin Company was established in 1912 and membership comprised 85 percent of the state’s raisin growers. In 1915, the brand name Sun-Maid, coined by advertising executive E.A. Berg, was launched. Sun-Maid began developing raisin markets in Asia in 1918, and by 1922 had set up offices in Japan and China, where it immediately became a hugely popular brand. While raisins were considered to be commonly available foodstuffs by Americans, they were...
22. November 2021
Kissy kissy... newspaper ad for Three Cats cigarettes. The brand created by Yuen Hwa Tobacco was a knock-off of British premium cigarette brand Craven "A" who's design looked identical, except that it only featured a single black cat on the logo. Because of that it was commonly referred to by Chinese consumers as "black cat brand" cigarettes. More on Craven "A" in our previous post.

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