Posts tagged with "cheongsam"



17. March 2024
Original ca. 1940 BASF / I.G. Farben Chinese advertising poster for Indanthrene dye featuring actress Nancy Chan. From the MOFBA collection.
This gorgeous 1940s advertising poster for Indanthrene dye from our collection, features acclaimed Chinese actress Nancy Chan. It also tells the story of a chemical innovation from Germany that deeply influenced the popularization of the iconic Cheongsam or Qipao dress in China. The Badische Anilin- und Sodafabrik, better known as BASF, was founded in Mannheim, Germany in 1865 and had already been actively marketing and selling its “Indigo Pure” dyes in China since 1885.
18. September 2023
1929 Chinese calendar poster advertisement for Pond's Vanishing Cream, illustrated by Zhāng Díhán (张荻寒). From the MOFBA collection.
This 1929 Pond’s advertisement calendar is not only one of the most stunning pieces in our collection, but also an important artefact of China’s modern social history. The beauty brand and its ad agency, Carl Crow Inc., were instrumental in creating the archetypal “Modern Girl” whose image prevails in Chinese popular and commercial culture to this day. Here is the back story of what made it so iconic.
12. June 2023
A 1927 Chinese advertising poster for Palmolive, by Hang Zhiying. From the MOFBA collection.
This rare 1927 Palmolive poster from our collection, not only stems from a very short-lived period of the brand, but was also designed by the most prolific commercial artist of Republican China. Follow along for a deep-dive into this golden age of Chinese advertising.
08. May 2023
A 1930s Chinese All-Star advertisements of the most famous OMEGA watches celebrity endorsers. From the MOFBA collection.
Omega watches have a close to 130-year long history in China and since the Roaring Twenties have relied heavily on Chinese celebrity endorsements. For this week’s post about an artifact from our collection we are asking you for help identifying all the glamorous icons featured in this all-star ad. But first a quick background on the famous luxury watch brand. In 1848 a young watchmaker named Luis Brandt opened a workshop called “La Generale Watch Co” in the small Swiss village of La...