15. March 2021

    Craven "A" And Other Stories: Ashtray and Print Ad

    “Mr. Yuan,” she said, “would you like to come over to my table and have a cigarette?” “I would be honoured to. Please have one of my cigarettes.” “No, thanks. I only smoke Craven A.” “Why Craven A?” “Because I love their gentle smell.” We walked to her table and sat down. “From now on I shall call you Craven A,” I said jokingly. “Be careful. Black cats are harbingers of bad luck.” She pointed at the little black cat depicted on the lid of my red cigarette case. “But they’re also symbols of happiness,” I responded.

    From the book "Craven A and other stories" by Mu Shiying (1912-1940).

    Tags: cigarettes, #vintage, #historic, #history, #museum, #advertising, #advertisement, #ad, #china, #chinese, #marketing, #antique, #exhibition, #collection, #design, #brand, #branding, #designinspirations, #vintagegraphics, #vintagedesign, #retro, #shanghai, #logo, #packaging, #trademark, #artdeco, #oldshanghai, craven, a, ashtray, mu, shiying

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