17. April 2023

These artefacts from our collection tell the history of an infant formula brand, that by itself would not be particularly noteworthy in China. A 1936 law suit in Shanghai involving Cow & Gate, however reveals the impressive stunts and dirty tricks its ad agency and distributors pulled off…

21. March 2022

Various posters, postcards and product packaging from the MOFBA collection. Girl in pink Qipao is actress Liang Saishan 梁赛珊.

05. May 2021

Just recently China Daily reported that Shanghai had become the city with the most coffee shops in the world. Close to 7,000 venues, excluding coffee services in convenience stores and fast-food restaurants, serve the 30-million population of the Chinese metropolis. While this news may come as a surprise to coffee connoisseurs in Tokyo, London or New York, Shanghai – the city that famously never sleeps - has in fact an over 150 years history in roasting, brewing and serving the delicious...