Posts tagged with "signage"



04. October 2021
Late 1920s metal sign from the MOFBA collection: Lever's Hygiene Medical Soap sold here
When British Lever Brothers launched Lifebuoy soap in 1894, it was with a mission to ‘make cleanliness commonplace’. This was important because in Victorian England infectious diseases were the number one cause of death. Lifebuoy came to the rescue with an effective antibacterial soap which was affordable and widely available. The company first entered China in 1911 when the newly created 'Lever Brothers China' - or LBC (利华肥皂有限公司) took over from treaty port agents the...
30. June 2020
Buick China enamel sign from the MOFBA collection
Buick is one of the oldest automobile brands in the world and the oldest in the United States. The first two Buick automobiles were made in 1899 and 1900 at the "Buick Auto-Vim and Power Company" by founder David Dunbar Buick and chief-engineer Walter Marr. Subsequently in 1904 William C. Durant was brought in as controlling investor. Durant built a few more model B's in 1904, and greatly stepped up production for the model C in 1905, then spent the next four years turning Buick into the...
14. August 2019