Posts tagged with "messaging"



18. September 2023
1929 Chinese calendar poster advertisement for Pond's Vanishing Cream, illustrated by Zhāng Díhán (张荻寒). From the MOFBA collection.
This 1929 Pond’s advertisement calendar is not only one of the most stunning pieces in our collection, but also an important artefact of China’s modern social history. The beauty brand and its ad agency, Carl Crow Inc., were instrumental in creating the archetypal “Modern Girl” whose image prevails in Chinese popular and commercial culture to this day. Here is the back story of what made it so iconic.
05. March 2023
A 1936 Chinese print advertisement for Kellogg's Cornflakes and an original vintage Kellogg's Krumbles box. From the MOFBA collection.
Do Chinese people eat cornflakes for breakfast? It turns out, it is as difficult to chew on this question today, as it was in the 1920s. Discover the century-long struggle of Kellogg's in cracking the Chinese market and where the company and its former partners stand today.