08. November 2023

If you look closely you will discover, that not only do we have this very rare 1930s Chinese Lever Brothers advertisement in our collection, but also an original matching soap bar, just as depicted on the poster. The company was once the largest soap producer in China and its traces remain visible in the country to this day. We have retold its 150-year long history, internationally and in the Middle Kingdom specifically across multiple posts in the past: Lever's Health Soap still sold here The...

10. October 2022

My Dear, or Měilì (美丽牌) meaning “beautiful” in Chinese, was the most popular Chinese cigarette brand out of Shanghai during Republican China. Since its inception it was famous for the attractive, confident and modern “new women” featured in its advertisements, ubiquitous across billboards, magazines and newspapers. Its Chinese slogan 有美皆备，无丽不臻 literally means “everyone wants the beauty because without beauty there is no completeness” but in more creative...