Posts tagged with "celebrity endorsement"



23. February 2024
Mei Lanfang was known as the "Queen of Peking Opera" and in the 1930s became China’s first global superstar. The acclaimed male performer, famous for female lead roles, toured the world & even had his own cigarette brand as we can learn from this artefact in our collection.
01. December 2023
Original vintage Bayer Chinese advertising poster for Aspirin and Tonicum from 1938 featuring Liang Saishan. From the MOFBA collection.
This advertising poster from our collection tells of an incredible streak of bad luck for the German pharma giant Bayer during a both glamorous and troublesome period of history in the Middle Kingdom.
07. November 2022
In November 2022 the Chinese government issued new regulations for celebrity related advertising. Among others the updated rules prohibit celebrity endorsements of medicines, off-campus education and – finally - tobacco. What sounds fairly reasonable for today’s standards actually took the authorities over a century to crack down on: the practice of Chinese singers and movie stars unscrupulously peddling cigarettes goes back to the early 20th century and, as we will see, sometimes even with...