25. April 2022

04. October 2021

When British Lever Brothers launched Lifebuoy soap in 1894, it was with a mission to ‘make cleanliness commonplace’. This was important because in Victorian England infectious diseases were the number one cause of death. Lifebuoy came to the rescue with an effective antibacterial soap which was affordable and widely available. The company first entered China in 1911 when the newly created 'Lever Brothers China' - or LBC (利华肥皂有限公司) took over from treaty port agents the...