17. April 2023

These artefacts from our collection tell the history of an infant formula brand, that by itself would not be particularly noteworthy in China. A 1936 law suit in Shanghai involving Cow & Gate, however reveals the impressive stunts and dirty tricks its ad agency and distributors pulled off…

24. October 2019

Very nice example of early branded content marketing to drive consumer education and engagement: A 1930's Nestlé Lactogen baby care guidebook for young Chinese mothers. The Lactogen brand was first introduced in 1919 and Nestlés history in China goes back to 1908 when it opened it's first distribution office in Shanghai.