Posts tagged with "Swann's"



03. January 2022
1940s Swann's Spearmint Chewing Gum advertising poster, from the MOFBA collection
First launched in 1934 the brand was produced and advertised by the O.C. Swann Chewing Gum Co. in Shanghai and distributed by 'Linson & Company' as sole agents. The mastermind behind O.C. Swann Co. (Chinese name 大通行) was in fact Chinese food entrepreneur Lin Shengfu (林笙甫) - founder of the notorious Start's Chocolate shop opened on 751 Bubbling Well Road in 1932. The inspiration for his chewing gum brand Swann's was undoubtedly of questionable origin: the design and color scheme...