Posts tagged with "Sino-Japanese War"



22. May 2023
A 1935 German-language advertising booklet of the Shanghai Park Hotel. From the MOFBA collection.
This German-language advertisement booklet from our collection is by itself a bit of a conundrum, but also reminds us of a puzzling episode that happened at the hotel during the Battle of Shanghai in 1937.
04. May 2023
An original Jintan (仁丹) cloth advertisement banner used in 1930s China. From the MOFBA collection.
Advertising is known to use subliminal messaging, but this cloth banner advertisement from our collection, tells the incredible story of a brand that not only shaped fashion trends but allegedly paved the way for Japan’s invasion of China in 1937 with a secret code.
03. April 2023
Japanese propaganda postcard of troops positioned beneath advertisement billboards of Coca-Cola, My Dear Cigarettes and Chinese Mint Candy. From the MOFBA collection.
This historic postcard from our collection of a Japanese barricade beneath a Coca-Cola billboard, undoubtedly portrays one of the most surreal moments in Shanghai’s history. A closer investigation of the multiple depictions of this scene however leads to a surprising realization. Firstly, the location is given as near the Isis Theatre. This establishment was just outside of the International Settlement boundaries in Hongkew district on the corner of North Szechuen Rd & Jukong Rd (todays...