This German-language advertisement booklet from our collection is by itself a bit of a conundrum, but also reminds us of a puzzling episode that happened at the hotel during the Battle of Shanghai in 1937.
Advertising is known to use subliminal messaging, but this cloth banner advertisement from our collection, tells the incredible story of a brand that not only shaped fashion trends but allegedly paved the way for Japan’s invasion of China in 1937 with a secret code.
This historic postcard from our collection of a Japanese barricade beneath a Coca-Cola billboard, undoubtedly portrays one of the most surreal moments in Shanghai’s history. A closer investigation of the multiple depictions of this scene however leads to a surprising realization. Firstly, the location is given as near the Isis Theatre. This establishment was just outside of the International Settlement boundaries in Hongkew district on the corner of North Szechuen Rd & Jukong Rd (todays...