Cross-dressing KOL’s, German dyes and Republican China’s most prolific commercial artist: This gorgeous 1925 calendar poster for BASF from our collection, ties back to a lot of topics we previously covered. Follow along for a short but colorful review.
The bottle indicates that it was a private label product created for the Danish trading firm Jebsen & Co. (捷成洋行), which is one of the few old China trading firms, so called “Hongs”, that is still active today. More on the company in our previous blog post here.
Before the electrification of China starting in 1882 and the introduction of battery-powered torches in the 1910s, oil lamps were the predominant means of illumination. They were cheap to manufacture & became popular promotional merchandise - most famously exemplified by the Standard Oil Company of New York (SOCONY).