15. February 2026

The Huaxin Textile Co., Ltd. (华新纺织股份有限公司) was founded 1919 in Tianjin by the prominent industrialist Zhou Xuexi (周学熙, 1866–1947), often called one of the "Northern Industrial Giants". This advertising poster for it's "New Year" brand, from our collection, shows two men in traditional robes exchange formal New Year bows beneath pine and plum blossoms while a child lights fireworks on the steps.

26. January 2025

Happy Chinese New Year 2025 from the MOFBA with this enchanting 1930s ad for BASF Indanthrene dye from our collection.

23. January 2023

Happy Chinese New Year! This rare A.S. Watsons advertisement from our collection not only has a peculiar design around the auspicious character 康 (health), but tells the origin story and evolution of the famous Chinese calendar posters which were in fact pioneered by Watsons in the 1880s together with a second British firm.

01. February 2022

Happy Chinese New Year from the M.O.F.B.A.! 恭贺新禧! Brought to you by BASF Indanthrene - the bluest of blue since 1901.