05. March 2023

Do Chinese people eat cornflakes for breakfast? It turns out, it is as difficult to chew on this question today, as it was in the 1920s. Discover the century-long struggle of Kellogg's in cracking the Chinese market and where the company and its former partners stand today.

24. October 2022

In 1848 John B. Curtis from Maine developed the first commercial chewing gum, inspired by American Indians who chewed resin made from the sap of spruce trees. The product innovation soon became popular across the USA and beyond. Already in 1890, we find a first mention of chewing gum being available for Christmas season in the International Settlement of Shanghai from American trading firm Mustard & Co. But it took another 20 years before mass-marketing to a wider Chinese audience would...