Posts tagged with "1932"



03. April 2023
Japanese propaganda postcard of troops positioned beneath advertisement billboards of Coca-Cola, My Dear Cigarettes and Chinese Mint Candy. From the MOFBA collection.
This historic postcard from our collection of a Japanese barricade beneath a Coca-Cola billboard, undoubtedly portrays one of the most surreal moments in Shanghai’s history. A closer investigation of the multiple depictions of this scene however leads to a surprising realization. Firstly, the location is given as near the Isis Theatre. This establishment was just outside of the International Settlement boundaries in Hongkew district on the corner of North Szechuen Rd & Jukong Rd (todays...
28. October 2022
1932 City Directory Map of Shanghai by Millington Inc. Supplement to the "City Directory of Shanghai". From the MOFBA collection
This large 1932 map of Shanghai was produced by Millington Inc., one of the “Big 4” advertising agencies of old Shanghai. It was issued in the same year when Millington also started to produce the monthly “The Cathay” hotel magazine and features almost the same advertisers. The map was a supplement to the “City Directory of Shanghai”, a publication issued by Millington and which complemented the “Rosenstock’s Business Directory of China” which the agency also produced annually...