Posts tagged with "sun-maid"



29. November 2021
1925 Shanghai calendar poster advertising for Sun-Maid raisins created by Carl Crow from the MOFBA collection
With community support, the California Associated Raisin Company was established in 1912 and membership comprised 85 percent of the state’s raisin growers. In 1915, the brand name Sun-Maid, coined by advertising executive E.A. Berg, was launched. Sun-Maid began developing raisin markets in Asia in 1918, and by 1922 had set up offices in Japan and China, where it immediately became a hugely popular brand. While raisins were considered to be commonly available foodstuffs by Americans, they were...