Posts tagged with "promotional give-away"



08. December 2023
1920s trade card for LUX soap with a motif from the classic Chinese novel "Dream of the Red Chamber". From the MOFBA collection.
LUX soap was the first brand in the world to use celebrities as endorsers. This 1920s Chinese trade card from our collection though shows, that before capitalizing on the grandeur and allure of Hollywood it relied of more classical motifs, but which were no less juicy... LUX soap was created by the firm Lever Brothers, now known as Unilever, in 1899. Marketed as a laundry product for over 20 years, only in the 1920s, the company conducted a contest that led them to a very interesting...
04. October 2023
British American Tobacco (BAT) branded promotional mirror for "Pirate" cigarettes in China. From the MOFBA collection
Pirate was one of the first Western cigarette brands introduced to China in the late 19th century and was also one of the longest-lasting. More on its history in our previous article here.