Posts tagged with "neon sign"



02. December 2024
Original Chinese early-1930s advertisement sign for J & Baldwin's "BB" Beehive wool brand. From the MOFBA collection.
This gorgeous cardboard advertising sign from our collection recalls the era when Beehive Wools illuminated Shanghai with the world’s second largest neon sign. Amid the turmoil of the war, this iconic installation briefly revived the city's spirit with a glimmer of hope during the darkest of times: