Posts tagged with "mysterious"



04. April 2022
The mysterious toasted (烤) symbol. From the MOFBA collection
"Sometime ago a foreign company, started a vast million-dollar campaign to boost its brand into the Chinese market. For months there appeared not only in all papers but also in Chinese general storekeepers, restaurants, theatres, and public amusement grounds large advertisements depicting a ponderous Chinese character (烤) with a circle encircling it. There was no effort to explain that lone character (烤), which stood for "toasted", and led one to wonder whether it was meant for toasted pork...