Halloween Special! Here's how foreign brands and local businesses advertised for the celebration in Shanghai in October 1938. Clippings from an original North-China Daily News paper in the MOFBA collection.
In celebration of the 188th Oktoberfest, here's the 1937 Munich Beer trademark registration certificate of the EWO Brewery in Shanghai, China. From the MOFBA collection. More on the Shanghai EWO Brewery in our previous post here.
This 1929 Pond’s advertisement calendar is not only one of the most stunning pieces in our collection, but also an important artefact of China’s modern social history. The beauty brand and its ad agency, Carl Crow Inc., were instrumental in creating the archetypal “Modern Girl” whose image prevails in Chinese popular and commercial culture to this day. Here is the back story of what made it so iconic.
This 1930s postcard from our collection reminds us of the lost profession of billboard painter, signwriter or “wall dogs” as its practitioners were often colloquially called. Commercial advertising has a long history in China and in the West but as an industry only emerged several centuries after the invention of Woodblock printing in China in the 9th century, and of the printing press by Gutenberg in around 1436. These technologies eventually allowed for the mass production of flyers,...
This unique 1917 Horlick’s calendar advertisement from our collection depicts a martial scene that actually takes us all the way back to the Three Kingdoms period of Chinese history. Get ready for an immortal story about the mightiest of men, war, loyalty and... warm milk.
The Shanghai Maling Aquarius company recently reintroduced its iconic orange juice soda, proudly emphasizing the 159-years-long history of the famous "Zhengguanghe" (正广和) drink. Our research shows that this is a very generous interpretation of the brand’s actual age, and that its true history is slightly more ambiguous. Let's dive into the iconic company's origin story:
You’ve surely heard of Laurel & Hardy, the famous slapstick comedy duo of early American cinema. But did you know that China had its equivalent with Langen Han & Xiucen Yin? A 1940 hand fan advertisement for Shanghai U.B. Beer from our collection reminds us of their forgotten history.
This 1940s advertising slide from our collection reminds us that pre-roll ads have existed for over 120 years, but also tells the incredible story of how a Western brand once helped normalize diplomatic relations with China. The first to present projected moving pictures to a paying audience were the Lumière brothers in December 1895 in Paris, France. They used a device of their own making, the Cinématographe, and the first ever created film titled “Workers Leaving the Lumiere Factory”...