24. January 2022

Tobralco was a fabrics brand by British company Tootal Broadhurst Lee Co, which was founded 1799 in Manchester. In 1918 a research department was established, which carried out early work on creating crease resistant fabric. The company was notable for its early use of brand names and was a leader in the field of selling direct to retailers. By 1939, the firm had spinning, weaving and yarn dyeing factories across England and 5 branches overseas. Additionally the company had agencies throughout...

24. October 2019

Very nice example of early branded content marketing to drive consumer education and engagement: A 1930's Nestlé Lactogen baby care guidebook for young Chinese mothers. The Lactogen brand was first introduced in 1919 and Nestlés history in China goes back to 1908 when it opened it's first distribution office in Shanghai.