02. December 2024

This gorgeous cardboard advertising sign from our collection recalls the era when Beehive Wools illuminated Shanghai with the world’s second largest neon sign. Amid the turmoil of the war, this iconic installation briefly revived the city's spirit with a glimmer of hope during the darkest of times:

01. February 2022

Happy Chinese New Year from the M.O.F.B.A.! 恭贺新禧! Brought to you by BASF Indanthrene - the bluest of blue since 1901.

10. May 2021

Cut in the shape of a butterfly - "The cloth that never fades". The blue dye was discovered in 1901 by German chemical manufacturer BASF (later shareholder of the IG Farben conglomerate). BASF had been active in China since 1885 and Indanthrene dye immediately won great popularity among Chinese women who began to wear qipao dresses of such bright blue cotton fabric.