25. October 2023

The bottle indicates that it was a private label product created for the Danish trading firm Jebsen & Co. (捷成洋行), which is one of the few old China trading firms, so called “Hongs”, that is still active today. More on the company in our previous blog post here.

04. May 2023

Advertising is known to use subliminal messaging, but this cloth banner advertisement from our collection, tells the incredible story of a brand that not only shaped fashion trends but allegedly paved the way for Japan’s invasion of China in 1937 with a secret code.