04. May 2023

Advertising is known to use subliminal messaging, but this cloth banner advertisement from our collection, tells the incredible story of a brand that not only shaped fashion trends but allegedly paved the way for Japan’s invasion of China in 1937 with a secret code.

08. November 2019

The Royal Baking Powder Company was one of the largest producers of baking powder in the US. It was started by brothers Joseph Christoffel and Cornelius Nevius Hoagland in 1866. The brothers noticed that the baking powder they were making did not bring in much revenue and suffered from competition because the product was easy and cheap to produce. They therefore decided to name their powder the Royal Baking Powder, and to sink a huge sum into an advertising campaign. Soon the company was...