Posts tagged with "shanghai"



24. January 2022
Tobralco was a fabrics brand by British company Tootal Broadhurst Lee Co, which was founded 1799 in Manchester. In 1918 a research department was established, which carried out early work on creating crease resistant fabric. The company was notable for its early use of brand names and was a leader in the field of selling direct to retailers. By 1939, the firm had spinning, weaving and yarn dyeing factories across England and 5 branches overseas. Additionally the company had agencies throughout...
17. January 2022
10. January 2022
DKW-Spiegel magazine from the M.O.F.B.A. collection
03. January 2022
1940s Swann's Spearmint Chewing Gum advertising poster, from the MOFBA collection
First launched in 1934 the brand was produced and advertised by the O.C. Swann Chewing Gum Co. in Shanghai and distributed by Linson & Company as sole agents. It is unknown who exactly was behind O.C. Swann Co. (Chinese name 大通行) together with deputy director Lin Meibin (林梅宾), but the inspiration for their product was undoubtedly of questionable origin: the design and color scheme evidently bore a striking resemblance to that of American chewing gum pioneer Wrigley's. The...
26. December 2021
25. December 2021
24. December 2021
13. December 2021
American Express was started in 1850 as an express mail business in Buffalo, New York. In 1857, the company started its expansion in the area of financial services by launching a money order business to compete with the United States Post Office's money orders. The American Express Traveler's Cheques were launched in 1891 and established American Express as a truly international company. It also acted as passenger agency for all type of bookings including for tourist trips such as with hotel...
06. December 2021
Shanghai EWO beer branded hand fan from the MOFBA collection
For almost 30 years the local Shanghai beer market was dominated by the omnipresent U.B. (友啤) beer brand. Its original creator was the Shanghai Union-Brauerei AG, incorporated 1912 by the German company Schwarzkopf & Co from Tsingtau (now Qingdao). After the Great War in 1918 a previously minor Norwegian shareholder, Mr. Frithjof Hoehnke, took over the business and renamed it to Aktieselskabet Union Bryggeri or Scandinavian Brewery Co. Ltd in English. In 1931 the company was once more...
29. November 2021
1925 Shanghai calendar poster advertising for Sun-Maid raisins created by Carl Crow from the MOFBA collection
With community support, the California Associated Raisin Company was established in 1912 and membership comprised 85 percent of the state’s raisin growers. In 1915, the brand name Sun-Maid, coined by advertising executive E.A. Berg, was launched. Sun-Maid began developing raisin markets in Asia in 1918, and by 1922 had set up offices in Japan and China, where it immediately became a hugely popular brand. While raisins were considered to be commonly available foodstuffs by Americans, they were...

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